中国互联网行业的老兵、移动互联网出海公司APUS的创始人兼CEO李涛认为，文化是“一带一路”国策中至关重要的一点，中国互联网公司在探索海外市场时更应格外重视文化输出。

“一带一路”国策涉及产能、资本、文化三个方面，而文化的“一带一路”则至关重要，李涛表示。李涛创办的APUS公司为全球Android手机用户提供用户系统，发展迅速，仅用不到三年的时间即在全球获得超过十亿的用户。在创立APUS之前，李涛先生曾任中国最大的互联网安全公司奇虎360公司副总裁。

“中国强大的产能使中国公司不仅可以为国内提供更好的产品和服务，更能把这些优秀的产品和服务输出到广大的新兴市场。”李涛在接受中国日报网站采访时表示。.

他补充说，过去几十年中国稳定高速的增长所积累的资本实力，不仅能用于国内的经济发展，也能带动“一带一路”沿线新兴国家的发展。

“如果中国想成为处于世界领先地位的国家，就必须在‘一带一路’中涵盖文化的内容。”

根据商务部的统计，2017年第一季度中国与“一带一路”沿线经济体的贸易额同比增长了26.2％。

同期，中国对“一带一路”沿线43个经济体的对外非金融直接投资达到29.5亿美元，占中国对外直接投资总额的14.4％。

自2014年起，中国先后发起了“丝绸之路国际艺术节”，“海洋丝绸之路国际艺术节”，“丝绸之路（敦煌）国际文化博览会”等一系列文化活动，促进了与“一带一路”沿线国家的文化交流。

今年1月，文化部发布了“一带一路”沿线文化发展行动计划。按照此行动计划，中国将加强文化产业国际合作机制，加速丝绸之路文化产业带的发展。

“当今世界，如果我们谈到文化的‘一带一路’，或者文化的全球融合问题时，就一定不能脱离互联网。因为不管我们如何看待互联网——把它当作一种媒介、一种技术还是一种产业——从本质上来说，互联网都有着极强的文化属性。”李涛补充道。

李涛认为，互联网传播内容本身就带着强大的文化影响力。因此，全球的互联网公司必须关注当地市场特点，因地制宜地对内容和服务进行本地化。

“中国互联网公司在全球化过程中输出的最有价值的东西是成熟的产品、技术、商业模式和资本，但在这个过程中，我们必须考虑到（当地的）法律、政策、宗教和文化因素，”李涛表示。

自2014年成立以来，APUS一直致力于互联网出海。2015年开始，APUS进入印度市场，并取得了可喜的成绩，产品在当地市场广受欢迎。同年，APUS在印度设立了30亿卢比（4500万美元）的投资基金。

APUS当前聚焦的另一个市场是印度尼西亚，投资了印尼市场上最大的Wi-Fi连接服务商Zoomy。

“新兴市场的互联网产业有望实现跨越式发展，它们跳过PC时代而直接进入移动时代。”李涛表示。

“这并不意味着我们不关注发达市场，相反，我们非常关注北美和欧洲，这些市场的高端用户往往可以贡献比新兴市场用户更高的价值。”他补充道。

APUS投资了英国最大的视频广告平台公司LoopMe。 “无论是在用户获取还是广告利润方面，合作都在产生良好的效果。”李涛表示。

他认为，新兴市场的主流业务模式将从目前的基于互联网流量入口的模式，发展到2017年到2020年的以内容为主的模式，然后是本地化商业运营的高速增长。

李涛先生将过去两年公司的快速增长归功于其流量入口模式战略，通过该战略，APUS为全球用户提供了更加方便接入互联网的机会，并从流量中获得收入。

现在，APUS处于互联网发展的第二阶段，重视与本土企业的合作，将为用户提供更多的本地化内容和服务。同时，为了给未来的云端服务时代做好准备，APUS正在努力构建完善自己的大数据平台。

“对于互联网行业从业者来说，‘一带一路’国策的出现正当其时。”

李涛认为，中国互联网公司正处于出海热潮之中，“一带一路”国策指出了正确的方向，创造了有利的外部环境。

附China Daily稿件原文：

Culture is vital for the Belt and Road Initiative, Li Tao, a veteran in the internet industry and CEO of mobile internet startup APUS, said suggesting internet companies pay more attention to this when exploring foreign markets.

The Belt and Road Initiative is not just about production capacity and capital, but most importantly about culture, said Li, who leads a fast-growing company which provides a user system on Android mobile phones globally, seeing more than one billion users in the past three years. Before founding the company, Li worked as vice-president of China’s biggest internet security company Qihoo 360.

“China’s strong production ability makes it possible [for companies] to provide better products and services not only for the country itself but also for the vast emerging markets,” Li said in an interview with China Daily Website.

The capital strength the country has accumulated over the past several decades of steady and high-speed growth cannot be used only for the economic development in China but also for emerging countries along the Belt and Road, he added.

“However, if China wants to be a country that has a leading position in the world, it must encompass culture in the Belt and Road Initiative,” he said.

According to the Ministry of Commerce, China’s trade with economies along the Belt and Road Initiative saw 26.2 percent growth year-on-year in the first quarter of 2017.

During the same period, China’s non-financial outbound direct investment in 43 economies along the Belt and Road reached $2.95 billion, accounting for 14.4 percent of the country’s total.

Since 2014, China has launched a series of cultural events including the Silk Road International Arts Festival, the Marine Silk Road International Arts Festival and the Silk Road (Dunhuang) International Cultural Expo to promote cultural communication among Belt and Road countries.

The Ministry of Culture released an action plan for cultural development along the Belt and Road in January this year. With the action plan, China will improve the international cooperation mechanism for the cultural industry and step up the development of the Silk Road Cultural Industry Belt.

“In today’s world, when we talk about the ‘cultural Belt and Road’, or cultural integration, we cannot bypass the internet, for whatever we regard it, as a medium, a technology, or an industry, the internet, in nature, has strong cultural attributes,” Li said.

The content that runs on the internet has strong cultural features. Therefore, internet companies operating globally must pay attention to local conditions and localize the content and services, he said.

“The most valuable things Chinese internet companies can bring with while going global are mature products and technologies, capital and business models, but as we are doing so, we must take into account the religious, and legal, political and cultural factors,” Li said.

APUS has focused on going global ever since it was founded in 2014. It started to work in the Indian market in 2015 and has achieved solid results, with products well received there. The company also set up a 3 billion rupee ($45 million) fund in India that same year.

Another market APUS focuses on is Indonesia, where it has invested in the market’s biggest Wi-Fi connect service provider Zoomy.

“Emerging markets are expected to experience leap-frog development in the internet industry, skipping the personal computer era to the mobile era.” said Li.

“This does not mean that developed markets are not our consideration. On the contrary, we place a lot of attention on North America and Europe, where there are high-end users who add more value than those from emerging market,” he added.

The company invested in LoopMe, the largest video platform company from UK. “The collaboration is generating a positive result, both in terms of the user acquisition and the ad profit,” said Li.

The mainstay business models in emerging markets will develop from the current internet traffic entrance-based models, to content-based models in 2017 to 2020, and then the high-speed growth of localized commercial services, he said.

Li attributed the company’s fast growth in the past two years to its traffic entrance model, where it provides easy access to the internet for users and generates revenue from the traffic.

Now the company is in its second stage where it is more important to work with local companies and provide more localized content and services. To prepare for the future era of cloud-end services, the company is working to build its own big data center.

"For people engaged in the internet industry, the Belt and Road Initiative came at a right time, "Li said.

Chinese internet companies are at a point when they must go global, and the Belt and Road Initiative has pointed to the right direction and created a conducive external environment, said Li.